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Feeding your dogPortions, switching over, fussy eaters Chicken & OatsThe gentle everyday one Beef & BarleyFor big appetites Turkey & PumpkinShared with the cat
Feeding your catPortions, taurine, hydration Salmon & PeasThe one they run for White Fish & RiceGentle and light Turkey & PumpkinShared with the dog
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For dogs

Feeding your dog

Three of our five recipes are for dogs. The hard part is not choosing between them, it is getting the amount right, so start there.

A cocker spaniel and a jack russell sitting together on a wooden floor

How much does your dog need?

Most guidance on the back of a tin is vague on purpose. This is not. Give us a weight and we will give you a number.

Are you feeding a dog or a cat?
A rough figure is fine. Your vet will have the exact one.

Your portion appears here

Fill in the weight and we will do the arithmetic.

Portions by weight, roughly

A healthy adult dog eats about two and a half percent of its body weight a day. Puppies eat far more, older dogs a little less. These are starting points, not rules.

Daily food by dog weight
Your dog weighsA dayTins a dayRoughly
2 to 5kg50 to 125gUnder halfChihuahua, small terrier
5 to 10kg125 to 250gHalfPug, dachshund
10 to 20kg250 to 500gOneBorder terrier, spaniel
20 to 30kg500 to 750gOne and a halfLabrador, collie
30 to 40kg750g to 1kgTwoGerman shepherd, boxer
Over 40kg1kg upwardsTwo and a halfGreat dane, mastiff
Weigh your dog every couple of months and adjust. You should be able to feel ribs under a thin layer, and see a waist from above. If you cannot, take ten percent off.

Switching over without a disaster

Dogs have settled gut bacteria. Change everything at once and you will spend the weekend cleaning. Take a week over it instead.

1

Days 1 and 2

A quarter Snaffle, three quarters what they eat now. Mixed together, not side by side.

2

Days 3 and 4

Half and half. This is where most dogs start eating faster.

3

Days 5 and 6

Three quarters Snaffle. Keep an eye on what comes out the other end.

4

Day 7

All Snaffle. If anything looks unsettled, drop back a step for two days.

If your dog is fussy

Fussiness is nearly always one of three things: they are being topped up elsewhere, the food is cold, or they have learned that refusing dinner produces something better.

  • Serve it at room temperature. Straight from the fridge it smells of nothing, and smell is most of the appetite.
  • Put it down for twenty minutes, then take it away. Offer it again at the next meal.
  • Count the treats. A few biscuits and a bit of cheese is a quarter of a small dog's daily calories.
  • Try Chicken & Oats first. It is the mildest thing we make and the usual winner.
A border terrier eating enthusiastically from a cream bowl

The three for dogs

A tin of Snaffle Chicken & Oats Dogs

Chicken & Oats

The everyday one. Gentle, mild and the safest bet for a fussy dog.

Read the recipe A tin of Snaffle Beef & Barley Dogs

Beef & Barley

The rich one. For big appetites and dogs who work for a living.

Read the recipe A tin of Snaffle Turkey & Pumpkin Dogs and cats

Turkey & Pumpkin

The peacekeeper. The only recipe both species can share.

Read the recipe