Feeding your cat
Cats are not small dogs. They need more protein, they need taurine from their food, and they will not drink enough water to make up for a dry diet.

How much does your cat need?
Cats are worked out on energy rather than body weight percentage. Give us a weight and we will convert it into grams and tins.
Your portion appears here
Fill in the weight and we will do the arithmetic.
Here is the plan
£0. £0 a tin at that size.
Taurine, in all three
Cats cannot make enough taurine themselves. Without it in food they go blind and develop heart disease. Every recipe a cat can eat has taurine added on top of what the meat and fish already carry.
Water they will not drink
A cat's thirst drive is famously poor, a hangover from desert ancestry. Our tins are about 78% moisture, so a cat eating wet food takes in most of its water at dinner without trying.
Two meals, not a full bowl
Wet food should not sit out all day. Split the daily amount into two, and take away anything left after half an hour. Most cats settle into this within a week.
Portions by weight
An adult cat needs roughly 50 kcal per kilogram a day. Our food runs at about 85 kcal per 100g, which works out like this.
| Your cat weighs | A day | Tins a day | A tin lasts |
|---|---|---|---|
| 2 to 3kg | 120 to 175g | About a third | Three days |
| 3 to 4kg | 175 to 235g | Half | Two days |
| 4 to 5kg | 235 to 295g | Two thirds | A day and a half |
| 5 to 6kg | 295 to 355g | Three quarters | A day and a bit |
| Over 6kg | 355g upwards | Nearly one | About a day |
Switching a suspicious cat
Cats are neophobic about food, which is a polite way of saying they distrust anything new on principle. Go slower than you would with a dog.
- Start with a teaspoon of Snaffle mixed into their usual food. Build up over ten days, not seven.
- Warm it slightly. A few seconds out of the fridge is not enough, it wants to be room temperature at least.
- Use a wide flat dish. Whiskers touching the sides of a deep bowl genuinely puts some cats off.
- Move the bowl away from the litter tray and away from a wall, so they can eat facing the room.

The three for cats
Cats
Salmon & Peas
The one cats come running for. Oily, soft flaked and full of omega 3.
Read the recipe
Cats
White Fish & Rice
The gentle one. Plain, light and kind to a sensitive cat.
Read the recipe
Dogs and cats
Turkey & Pumpkin
The peacekeeper. The only recipe both species can share.
Read the recipe