HALDEN
A woman in a heavy oatmeal cable-knit jumper standing in windswept dunes under a vast overcast sky

Arla Knitwear

Client
Arla
Discipline
Fashion
Year
2024
Location
Northumberland coast
Usage
Campaign, web, retail

Arla knits everything in a two-room workshop in Hexham, so the campaign had to feel like the county it comes from. We waited for a forecast nobody else would want, drove north, and shot the whole collection in one continuous day of wind and pearl-grey light. No flash, no heaters, no complaints worth printing.

Close crop of cream wool texture at a model's shoulder, a strand of hair crossing the frame
Texture study
A woman in a slate-blue high-collared knit facing the wind with eyes closed
The Fenwick collar
Two models in oatmeal and slate knitwear walking a wide empty tideline
Low tide
Three folded knits in oatmeal, cream and slate on a driftwood plank, sand in the wool
Stills for retail
A model in a cream fisherman's jumper seen from behind, watching a flat silver sea
Last frame of the day
PreviousMeridian Table